OUR TASK:

Develop a concept for O2 that transports customers into a hotel world — the atmosphere of a wellness hotel, where everything is calm, effortless, and taken care of. Within this setting, the connection to O2 emerges naturally, linking the brand to a feeling of comfort and ease. The goal is to make the entire experience feel like an all-around service. To deepen the bond with the O2 world, we also developed a range of merchandise products.

AGENCY: BBDO Düsseldorf
CD: Alexander Stauss & David Stephan
COPY: Momme Clausen